In 1973 he used for the first time the 8mm camera of his father to never return it again. Besides his film activities, Johan worked as a copywriter in several Dutch and English advertising agencies. In 1996 he, together with Eric Kessel founded the advertising agency KesselsKramer, where he worked as a Creative Director till 2004.
Today, Johan is an independent director.
His documentary “The Other Final” about a soccer game between the two lowest classified countries (Bhutan and Montserrat), on the day of the World Championship final got well acknowledged and widely travelled around the world.